In Search for Missing Link in the Studies on Foreign TV programs Flow

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Abstract

The purpose of this paper lies in showing in-text level cultural similarity and dissimilarity embedded in foreign television programs. Although the theories of cultural proximity and audience studies have been examined cultural flows of foreign television programs, in-text comparison of the domestic program with the foreign program is rare. By conducting comparison, the paper attempts to fill the gap of micro-macro links on consumption of foreign television programs. We have selected one Korean and one Japanese soap opera as a case study. Our analysis result confirms our prediction that both of cultural similarity and dissimilarity exist in a text level and we argue that in-text analysis can link the missing link of the two theories.

Author

• Ho Young Yoon, Korea University