Media Exposure, Perceived Efficacy, and Personal Experience as Predictors of Personal and Social Risk of Mishandled Vaccine in China

• In Event: Issues in Crisis, Risk, Disaster Comunication Research

Abstract

Taking the opportunity of a risk event occurred in China, the mishandled vaccine spreading to more than half of the provinces, this study examines the effects of media exposure and perceived efficacy on risk perception. A survey finds that the effect of exposure extensity on personal risk is stronger than that of exposure frequency, and the effect of exposure frequency on social risk is stronger than that of exposure extensity. Perceived self-efficacy and perceived response-efficacy negatively predict personal risk, and the effect of perceived response-efficacy on social risk is stronger than that of perceived self-efficacy. The moderation effect of prior experience in predicting personal risk by exposure extensity and self-efficacy is confirmed, while the moderation effect of personal relevance in predicting risk perception by exposure extensity and self-efficacy is not found.

Authors

• Xigen Li, City University of Hong Kong

• Yang Liu, Sun Yat-Sen U

• Zerui Liang, City U of Hong Kong

• Xiaohua Wu, City U of Hong Kong