Testing the Effects of Transparency on Trust in Journalism

• In Event: Advancing Research on Trust in the News

Abstract

Transparency is becoming a central norm in journalism as it has been deemed to increase audiences’ perceptions of credibility, legitimacy and trust in the news media. This research explores how audiences perceive transparency on a news item level. Findings suggest that while audiences demand transparency in reporting, transparency does not seem to affect news consumers’ trust evaluations.

Author

• Michael Koliska, Auburn U