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Control Ergo Cogito: The Interplay Between Interactivity and Involvement on Information Processing

Sat, May 27, 17:00 to 18:15, Hilton San Diego Bayfront, Floor: 4 (Sapphire), Exhibit Hall - Rear

Abstract

In the current media landscape, people are bombarded with avalanches of information online. Such information deluges can not only hinder users’ enjoyment of online news, but they also constrain people’s ability to learn and comprehend information. To test whether interactivity is a solution to this problem, a 2 (interactivity level: low or high) x 2 (issue involvement: low or high) experiment was conducted, accounting for issue involvement because it is a factor that could alter the effects of interactivity. Results indicated that interactivity enhanced memory, which means it does hold the potential to help readers overcome the information overload often encountered online. Additionally, this study uncovered issue involvement as an important factor that can overshadow the impacts of interactivity, especially when it comes to attitudes.

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