Content Sharing on Social Media: The Role of Platform-Specific Skills

• In Event: CAT Interactive Paper Session 2

Abstract

This paper brings together literature about digital inequality and skills with online engagement on social network sites. In addition to examining whether social media participation relates to Internet skills, the paper introduces platform-specific skill measures to see how those perform in relation to more general skills. Using a unique survey data set collected in summer 2016 on a diverse group of young adults in their mid-20s, the paper shows that platform-specific skills play an important role in who is especially engaged on social network sites when it comes to diverse types of content sharing.

Author

• Eszter Hargittai, U. Zurich