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Perceived Media Credibility and Gender Framing: An Experiment (Work in Progress)

Sun, May 28, 14:00 to 16:45, Hilton San Diego Bayfront, Floor: 4, Sapphire 410A

Abstract

Through a between-subjects 3 (Pronouns) x 2 (Names) x 2 (Images) factorial design experiment, this study examines how the use of pronoun (i.e. he, she, they) and name (i.e. male name, female name) in news articles interact with the visual depiction (i.e. male expression, female expression) to influence audiences’ perceived credibility of the news content and the news organization, and their implicit and explicit attitudes towards transgender people.

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