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12:30 to 13:45
Hilton San Diego Bayfront, Floor: 4 (Sapphire), Exhibit Hall - Rear
In Event: ICA Interactive paper/Poster Session I
In Interactive Paper Session: Information Systems Interactive Poster Session
On Paper: Music as an Instrument of Nonverbal Communication in Fictional Films
Author
12:30 to 13:45
Hilton San Diego Bayfront, Floor: 4 (Sapphire), Exhibit Hall - Rear
In Event: ICA Interactive paper/Poster Session I
In Interactive Paper Session: Information Systems Interactive Poster Session
On Paper: Streaming Killed the TV Star: Influence of Intrinsic Needs on Mood Improvement During Reception of Television Content
Author
15:30 to 16:45
Hilton San Diego Bayfront, Floor: 2, Indigo Ballroom D
In Paper Session: Advertising and Branding
On Extended Abstract: Fluency in Commercial Breaks: The Impact of Repetition and Conceptual Priming on Advertising Effectiveness
Author
8:00 to 9:15
Hilton San Diego Bayfront, Floor: 2, Indigo Ballroom C
In Paper Session: CAT Interactive Paper Session 1
On Extended Abstract: Presence and Persuasion. How Feeling Present in a Movie Affects the Evaluation of Integrated Brands
Author