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15:30 to 16:45
Hilton San Diego Bayfront, Floor: 2, Indigo Ballroom D
In Paper Session: Advertising and Branding
Chair
15:30 to 16:45
Hilton San Diego Bayfront, Floor: 2, Indigo Ballroom D
In Paper Session: Advertising and Branding
On Paper: Toward a Process Model of Consumer Brand Evaluation and Promotion: Drivers of Word of Mouth for Thai Small and Medium Enterprises
Author