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Su Jung Kim, Iowa State U
- Fri, May 26
9:30 to 10:45
Hilton San Diego Bayfront, Floor: 2, Indigo Ballroom A
In Paper Session: Social Media, Marketing, and Consumer Studies
On Paper: Differences in Characteristics and Perception of Sponsored vs. Organic ReviewsAuthor
- Mon, May 29
8:00 to 9:15
Hilton San Diego Bayfront, Floor: 3, Aqua 305
In Paper Session: Data, Technology and Change in Media Industries
On Extended Abstract: A Longitudinal Analysis of Media Substitution Between Personal Computers (PCs) and Mobile Phones Using Nielsen’s PC-Mobile 2-Screen Panel DataAuthor