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15:30 to 16:45
Hilton San Diego Bayfront, Floor: 2, Indigo Ballroom D
In Paper Session: Advertising and Branding
On Extended Abstract: Fluency in Commercial Breaks: The Impact of Repetition and Conceptual Priming on Advertising Effectiveness
Author
8:00 to 9:15
Hilton San Diego Bayfront, Floor: 2, Indigo Ballroom C
In Paper Session: CAT Interactive Paper Session 1
On Extended Abstract: Presence and Persuasion. How Feeling Present in a Movie Affects the Evaluation of Integrated Brands
Author