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Postconference: Bridging Practice and Disciplinary Perspectives on the Formation and Effects of Country Image, Reputation, Brand, and Identity

Tue, May 30, 9:00 to 17:00, Hilton San Diego Bayfront, Floor: 3, Aqua Salon E

Session Submission Type: Panel

Abstract

This post-conference aims at integrating various perspectives about the causes and effects of perceptions about countries to advance discourse about theories and methods. We will discuss how to distinguish among concepts, and how to—if possible—integrate them for future public diplomacy and communication research. The full day post-conference will be a meeting point for scholars and practitioners to discuss current challenges in public diplomacy and country images. We aim to discuss how advancement in theory and research can contribute to the current practice of public diplomacy. We are particularly interested in gathering comparative perspectives from the Americas, Europe, Middle East, and Asia on topics such as migration and refugees in public diplomacy, the public diplomacy of international and transnational organizations, diaspora and public diplomacy, social media and public diplomacy, the role of non-state actors, etc. that impact public diplomacy.

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