Preconference: Narrative Persuasion: From Research to Practice

Session Submission Type: Panel

Abstract

Narrative persuasion has become a burgeoning area of research offering new theoretical and empirical discoveries regarding the underlying processes that enhance or attenuate the persuasive efficacy of stories. But while interest in and use of narratives has grown exponentially, there seems to be a substantial divide between the study of narrative persuasion and the practical use of stories to sway knowledge, attitudes and behavior in health, social and other contexts. The goal of this preconference is to bridge this gap by bringing together scholars who study narrative persuasion with entertainment industry representatives who produce narrative content, as well as practitioners who increasing apply narrative interventions to health and social problems.

Sub Unit

• Sponsored Sessions

Chairs

• Sheila Teresa Murphy, U of Southern California

• Jonathan Cohen, University of Haifa

• Nathan Walter, U of Southern California