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Session Submission Type: Paper Session
Commodifying the Elite Athlete: Wearables, Data, and Winning - Jillian Kwong, U of Southern California
How Chinese New Media Construct Elite Female Athletes: Gender, Nationalism, and Individualism - Qingru Xu, The U of Alabama; Peggy Kreshel, U of Georgia
Score! How Collegiate Athletic Departments are Training Student-Athletes for Effective Social Media Use - Brandi Watkins, Virginia Tech; Stephanie Ann Smith, Virginia Tech
Bypassing Traditional Sports Media? Why and How Professional Volleyball Players Use Social Media Platforms - Daniel Noelleke, Department of Communication / U of Vienna; Thomas Birkner, U of Muenster