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Interventions in Research on Publics
Fri, May 26, 11:00 to 12:15, Hilton San Diego Bayfront, Floor: 3, Aqua 314Session Submission Type: Paper Session
Abstract
This Interactive Paper Session follows the format of the International Public Relations Research Conference (IPRRC), where all presenters present in different corners of the room and audience members move from presenter to presenter. Presenters use about 5 minutes to introduce their study and then 5 minutes to answer questions from the audience. Presentations happen at the same time in different corners of the room. Audience members can rotate from corner to corner up to six (6) times. The chair will enforce the presentation times and facilitate the discussions and rotations.
Sub Unit
Chairs
Individual Presentations
Calling All Volunteers: The Role of Stewardship and Involvement in Volunteer-Organization Relationships - Virginia Harrison, Penn State University; Anli Xiao, Pennsylvania State U; Holly Kaylan Ott, U of South Carolina; Denise S. Bortree, Pennsylvania State U
Encouraging Volunteer Retention in the Nonprofit Organizations: The Role of Organizational Inclusion and Volunteer Need Satisfaction - Yan Huang, Southern Methodist University; Denise S. Bortree, Pennsylvania State U; Fan Yang; Ruoxu Wang, The University of Memphis
Exploring Gendered Assumptions of Social Media Expertise and Practitioner Power in Public Relations - Hyunmin Lee, Drexel U; Katie R. Place, Quinnipiac U; Brian Smith, Purdue U
Following Religion: Relationship Cultivation Tactics on Twitter - Jordan Morehouse, U of North Carolina-Chapel Hill
Handling Negative Publicity: The Influence of Employing CSR Communication in Apology Statements - Eun Ji (Angie) Chung, Auburn University; Hua Jiang, S.I.Newhouse School for Public Communication/Syracuse U
Linkages Among Reputation, Value Congruence, and Brand Identity on Publics’ Positive Word-of-Mouth Intentions - Leping You, U of Florida; Linda Hon
Radical Activist Group and Publics’ Supportive Behaviors on Social Media: The Role of Perceived Reputation of Networking With Stakeholders - Jisu Kim, U of Minnesota-Twin Cities; Keonyoung Park, S.I.Newhouse School for Public Communication/Syracuse U
The Police, Media and Public Triad: Police Department’s Communication in Officer-involved Shooting Accidents - Ying Xiong, U of Tennessee; Kevin Curran, U of Oklahoma