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Session Submission Type: Paper Session
This is a Hybrid High Density (HHD) session. In HHD session, anywhere between 6 and 12 thematically-linked papers are planned. Rather than the traditional paper session, in the HHD session, presenters are asked to give a brief (3 minute) “teaser” or “pitch” of their work. This teaser does not cover the entirety of the paper but instead highlights the key questions that the work answers. Presenters may choose to use PowerPoint (maximum of 5 slides) for their pitch, but this is not required. Then, after all presenters deliver their pitch, the session changes to a poster session where presenters can more deeply present their work to small groups or in one-to-one discussions with audience members.
Revising a Measure to Assess Consumer-Related Family Communication Patterns - Marina Krcmar, Wake Forest U; Matthew A. Lapierre, University of Arizona; Brenna Wallace, Wake Forest U
Cross-National Differences in Consumer Socialization, Development, and Behavior: A Comparison of Children in the United States and the Netherlands - Matthew A. Lapierre, University of Arizona; Esther Rozendaal, Radboud U Nijmegen
From Persuasive Messages to Tactics: Exploring Children’s Knowledge and Judgment of New Advertising Formats - Pieter De Pauw, Ghent U; Ralf De Wolf, Ghent U; Liselot Hudders, Ghent U; Verolien Cauberghe, Ghent U
A Macrolevel Assessment of Introducing Children Food Advertising Restrictions on Children’s Unhealthy Food Cognition and Behaviour - May O. Lwin; Andrew Zi Han Yee, Nanyang Technological U; Jerrald Lau, Nanyang Technological U; Janelle Ng, Nanyang Technological U; Jocelin Y Lam, Nanyang Technological U - Singapore; Ysa Cayabyab, Nanyang Technological U; Shelly Malik, Nanyang Technological U
Featuring Fitness: Demographic Differences in Children’s Responses to a Food Advertisement Depicting Physical Activities - Jessica Castonguay, Temple University
Shaping Children’s Healthy Eating Habits With Food Placements in Movies? An Experimental Investigation - Brigitte Naderer, U of Vienna; Jorg Matthes, U of Vienna; Alice Binder, U of Vienna; Franziska Marquart, U of Amsterdam; Mira Mayrhofer, U of Vienna; Agnes Obereder, U of Vienna; Ines Katrin Spielvogel, U of Vienna
The Influence of Peer Communication on Adolescents’ Persuasion Knowledge and Attitudes Toward Social Advertising - Brahim Zarouali, U of Antwerp; Karolien Poels, University of Antwerp; Michel Walrave, U of Antwerp; Koen Ponnet, U of Antwerp
Adolescents' Reactions to Food Products and Body Images in Advertisements - Tali Te'eni-Harari, Peres Academic Center; Keren Eyal, Interdisciplinary Center (IDC) Herzliya
Facing the Music: Using Disclosures to Activate Adolescents’ Persuasion Knowledge - Robert Cartwright, The Hague U; Suzanna Johanna Opree, Erasmus U Rotterdam; Eva van Reijmersdal