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Are They Buying It? Consumer Socialization and Advertising Responses Among Children & Teens (HHD Session)

Mon, May 29, 11:00 to 12:15, Hilton San Diego Bayfront, Floor: 2, Indigo Ballroom H

Session Submission Type: Paper Session

Abstract

This is a Hybrid High Density (HHD) session. In HHD session, anywhere between 6 and 12 thematically-linked papers are planned. Rather than the traditional paper session, in the HHD session, presenters are asked to give a brief (3 minute) “teaser” or “pitch” of their work. This teaser does not cover the entirety of the paper but instead highlights the key questions that the work answers. Presenters may choose to use PowerPoint (maximum of 5 slides) for their pitch, but this is not required. Then, after all presenters deliver their pitch, the session changes to a poster session where presenters can more deeply present their work to small groups or in one-to-one discussions with audience members.

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