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Session Submission Type: Paper Session
Will A Digital Camera Cure Your Sick Puppy? The Persuasive Power of Communication Modality and Storytelling Narrative in Crowdfunding - Larry Zhiming Xu, Annenberg School for Communication and Journalism, U of Southern California
Effects of Likability of Multiple Layers of Sources on Information Processing on Social Network Sites - Young-shin Lim, U of Amsterdam; David C DeAndrea, Ohio State U
Neural Activity During Antismoking Message Exposure Predicts Subsequent Message Elaboration - Rui Pei, U of Pennsylvania; Ralf Schmaelzle, Michigan State U; Elissa Kranzler, University of Pennsylvania; Matthew O'Donnell, U of Pennsylvania; Emily Falk, U of Pennsylvania
Thinking About Right and Wrong: Effects of Moral Conflict on Entertainment Experiences, Information Processing, and Knowledge - Katharina Knop-Huelss, Hanover University of Music, Drama, and Media; Diana Rieger, University of Mannheim; Frank M. Schneider, U of Mannheim