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Session Submission Type: Paper Session
Does "Easy" Really Do It? Processing Fluency and its Effects on Liking: A Meta-Analysis - Sonia Jawaid Shaikh, U of Southern California - Annenberg School for Communication
Multiscreening and Advertising Effectiveness: The Facilitating Role of Task Relevance - Claire Monique Segijn, Hubbard School of Journalism and Mass Communnication, University of Minnesota - Twin Cities
Reciprocity of Inter-Media and Second Level Agenda Setting in the Case of Islamic State of Levant or Al-Sham (ISIS/ISIL/IS) - Soyoung Jung
Backlash Effects in Online Discussions: Effects of Gender and Counterstereotypical Communication on Persuasiveness and Likeability - Julia R. Winkler, University of Mannheim; Annabell Halfmann, U of Mannheim; Rainer Freudenthaler, U of Mannheim