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Session Submission Type: Paper Session
Cognitive Dissonance’s Effects on Biased Processing of Counterattitudinal Messages as Predicted by Value-Relevant Involvement - Christopher John Carpenter, Western Illinois U
Persuasion and Message Styles: How Element Matching Creates Amplification and Attenuation - Kiwon Seo, Sam Houston State U
Effectiveness of Message Targeting Strategies for Media-based Antistigma Interventions - Alexander Röhm, TU Dortmund U; Matthias R. Hastall, TU Dortmund U; Ute Ritterfeld, TU Dortmund U
Affective Persuasion of Comparative Advertisements: Interplay Between Context-Induced and Ad-Induced Affect - Linwan Wu, U of South Carolina, Columbia; Jing (Taylor) Wen, U of Florida
The Effects of Social Norms and Value-Relevant Involvement on Information Processing and Behavior - Jie Zhuang, Texas Christian University; Ying Cheng; Maria Knight Lapinski, Michigan State U; Syed Ali Hussain, Michigan State U; Gailing Yue, Southwestern Technology U
Accessibility of Personal Norms Predicts Intent to Practice Proenvironmental and Prosocial Behaviors - Laura M. Arpan, Florida State U; Yijie Wu, Florida State Universty; Nancy Rhodes, Michigan State U; Andreas Nilsson, U of Gothenburg
The Role of Chronic Accessibility in First Year College Students’ Smoking Behavior - Sarah Thomas; Bridget Potocki; Nancy Rhodes, Michigan State U; Lindsey Morr, Ohio State U; Christopher Loiewski, Ohio State U; Kevin Collier, Brigham Young U
Drinking and Killing at the #RedWedding: Social Media Use as a Moderator of Exposure to Risky Media Portrayals and Behavioral Intention - Morgan E. Ellithorpe; Amy Bleakley, U of Pennsylvania; Michael Hennessy, U of Pennsylvania; Patrick Jamieson, U of Pennsylvania; Ilana Weitz, U of Pennsylvania; Atika Khurana, U of Oregon