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In this paper, I systematically analyze the discourse of the Turkish media—print and online newspapers and popular culture websites—about the Egyptian boycott of Turkish media products which began in 2013. In order to contribute to an understanding of how the Turkish media industry helps the government to constitute hegemonic discourses through the articulation of neoliberalism in the realm of public discourse and to preserve status quo of the neoliberal order, I examine discursive representations, hegemonic struggles, and different alignments of Turkish and the Middle Eastern agents represented in the Turkish media. Analyzing media coverage of the Egyptian boycotts in these newspapers and websites provides analytical insights on depoliticization of politics in Turkish public discourse that shaped around neoliberal ideology of the party in power in Turkey, Justice and Development Party (AKP).