Psychological Processes and Fear Appeals: Integrating Eye-Tracking, Clinical Tools and Theoretical Models

• In Event: New Research on Fear Appeals in Health Contexts

Abstract

The main objective of this study was to utilize eye-tracking technology and self-report measures to test the effectiveness of fear appeals when educating about the seriousness of depression and urgent need to seek help among those who suffer from clinical depression. 135 university employees were randomly assigned to a low-threat, moderate threat, and high-threat message condition in a lab-based experimental setting. Attention patterns were captured while participants viewed the health message. A particular emphasis was placed on understanding the role of valence and arousal in determining defensive avoidance processes. Such processes were found in the high threat message condition, particularly for those who suffered from more severe depression symptoms. Furthermore, arousal mediated the effects of strong fear appeals on attitudes toward information-seeking, whereas negative emotions did not. Caution is warranted when utilizing fear appeals in vulnerable populations affected by depression.

Authors

• Jennifer A Lueck, Texas A&M U

• Thiago Silva, Texas A&M U

• Grace Ellen Brannon, Texas A&M U

• Michael T. Stephenson, Texas A&M U