Search
Program Calendar
Browse By Day
Browse By Time
Browse By Person
Browse By Room
Browse By Division
Browse By Session Type
Search Tips
Personal Schedule
Sign In
This introductory talk aims to offer a brief overview of the type of research questions that can benefit from the use of Agent-Based Modelling (ABM). Most communication research relies on observational and experimental designs; however, both have known limitations: observational data is not amenable to systematic manipulation; and experimental data often cannot be scaled up or generalized beyond the idealized conditions of a lab. ABM help overcome these limitations by creating a space for research without the constraints of lab experiments and observational studies. This talk will argue that ABMs are particularly good for theory building: they allow thought experiments to reach a higher level of sophistication.