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The Need of Searching Prescription Drug Information in Google and The Drug Advertisement Websites: A Content Analysis

Sun, May 27, 12:30 to 13:45, Hilton Prague, Floor: LL, Congress Hall II - Exhibit Hall/Posters

Abstract

In the United States, advertisers can promote prescription medicines directly to patients through the media. This study explores the relationships between the needs of seeking drug information identified by Google Adwords results, the formats of branded-drug websites, and the gratification obtained identified by drug sales. The study will use a content analysis to code drug ad websites and answer the research questions.

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