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In the United States, advertisers can promote prescription medicines directly to patients through the media. This study explores the relationships between the needs of seeking drug information identified by Google Adwords results, the formats of branded-drug websites, and the gratification obtained identified by drug sales. The study will use a content analysis to code drug ad websites and answer the research questions.
Nicky Chang Bi, Bowling Green State U
Gi Woong Yun, U of Nevada, Reno
Kisun Kim, Bowling Green State U