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This study expands our understanding of Time’s coverage of the United Nations (UN)
from 1945 to 2015 to explain the organization’s mainstream media visibility, looking at how the news magazine’s news selection routine particularly with the UN stories changed over the years. This study shades light on the United Nations in light of its recent negative spotlight by its major Member State funder, the United States, which withdraw from UNESCO in 2017 and U.S. President Trump questioning the role of some UN agencies. In terms of media publicity of the UN’s missions, what international events/issues accounted for periods of Time’s high UN coverage; and how did the page quantity change, including topics and countries that dominated coverage? Results on those news selection routine variables show that Time’s news selection routine for the coverage of the UN decreased over the years. Briefly discussed is the UN’s public diplomacy image and implications.