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In this study, we tried to understand processes to construct socio-cultural meanings of social movements in a society. In addition, considering the extensive impact of new media technologies, especially mobile SNS platforms, we chose Tweeter as the source of data to analyze collective actions (Messages used for the analysis: N=1,779,902). We argue that understanding social movement requires comprehensions about the processes to construct characteristic identities and actions of collective actors involved in a movement. From this socio-cultural perspective of social movement, we drew three research questions asking about specific features of collective action repertoire, collective identity, and issue framing. Using multiple analytical methods including content analysis and semantic network analysis, we suggest that the collective actions and identities shape and are shaped throughout the movements as the participants in the movements are interacting with not only counter-movement actors but also social, economic, and cultural conditions of the movement.