Search
Program Calendar
Browse By Day
Browse By Time
Browse By Person
Browse By Room
Browse By Division
Browse By Session Type
Search Tips
Personal Schedule
Sign In
Stories may provide a useful way of communicating about health and raising funds for medical campaigns. In this study, we examined the effectiveness of a particular type of narrative, restorative narratives (stories that highlight hope and resilience), relative to negative stories (stories that attempt to generate sympathy for individuals with health ailments). We also tested the effect of framing the story as fact or fiction. The results suggested that restorative narratives may foster greater prosocial behavior than negative narratives, and effectiveness does not differ depending on whether a story is labeled and “factual” or “fictional.” Our findings offer encouraging implications for future fundraising efforts by health organizations.
Kaitlin Fitzgerald, University at Buffalo
Elaine Paravati, University at Buffalo
Melanie C. Green, U at Buffalo - SUNY
Melissa Moore, U at Buffalo - SUNY
Jeffrey Lin, U at Buffalo - SUNY