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Framing Smart Nation: A Moderated Mediation Analysis of Frame-Focus Effects

Mon, May 28, 17:00 to 18:15, Hilton Prague, Floor: M, Yoga Room (Cybex Health Club)

Abstract

The rise of smart cities has emerged as a key policy thread that unites various government agencies. However, these smartness initiatives generates tradeoffs between economic growth and privacy concerns, with emphasis placed on data sharing for innovation, and surveillance for cybersecurity purposes. This study examines media framing in Singapore’s Smart Nation initiatives. Content analysis indicated news media employ intersected frames to present issues involving the Smart Nation. A between-subject experiment investigated the effect of news frames (gain versus loss) and regulatory focus (prevention versus promotion) on respondents’ (N = 157) opinions toward the Smart Nation. Gain frames were more effective when coupled with a promotion focus, and loss frames had a more impact when combined with a prevention focus. A moderated mediation analysis demonstrated that support, attitudes, and perceived vulnerability mediated the interaction effect between gain/loss frames and regulatory focus on the intention to participate in Smart Nation initiatives.

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