The Impact of Generativity Awareness on Mid- to Old-Age Smokers in China

• In Event: Understanding Determinants of Health Behavior

Abstract

Generativity is based on evaluating the worth of one’s life experience that can be passed on to others. Smokers can have a powerful role in preventing family members from experiencing health challenges related to smoking. This study evaluated whether legacy awareness can have an impact on smoking reduction. 508 Chinese smokers were recruited and demonstrated their strong awareness of generativity. The study showed support for a three-dimensional model for generativity, namely general, health, and smoke-free generativity. When participants were primed to think about smoke free family legacy, they showed more resolve to reduce their own smoking and to encourage their children to quit. The three types of generativity showed differential effects on behavioral intention to reduce smoking and to encourage younger family members not to smoke. Conformity communication pattern, significantly influenced behavioral intentions. Theoretical and practical implications are discussed.

Authors

• Jie Zhuang, Texas Christian University

• Shaojing Sun, Fudan U

• Mary Bresnahan, Michigan State U - Department of Communication

• Yi Zhu, Michigan State U

• Xiaodi Yan, Michigan State U