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Cognitive and Emotional Responses to Visual and Gender Cues in Video Game Livestreaming

Sun, May 27, 12:30 to 13:45, Hilton Prague, Floor: LL, Congress Hall II - Exhibit Hall/Posters

Abstract

Within the last five years, the popularity of livestreaming video games has risen sharply. Streamers on these platforms derive their success and revenue from strong social ties with their viewers, prompting investigation into which affordances of these platforms promote effective audience interaction. The proposed study isolates one such affordance – the ‘facecam,’ a secondary video feed of the player’s face – and its relationships to parasocial interaction between player and viewer and the overall enjoyment of the viewer. Anecdotal evidence suggests that facecams facilitate personal connections between streamer and viewer, a hypothesis in line with findings in videoconferencing literature. The proposed study uses remote eye-tracking and heart rate and skin conductance sensors to measure viewer responses in real time.

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