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Social Influence: A Functional Connectivity Approach to Conformity

Sat, May 26, 14:00 to 15:15, Hilton Old Town, Floor: M, Mozart II

Abstract

Social influence is omnipresent, often explicitly or implicitly influencing people’s preferences and behaviors. Recently, neuroscientists have begun to contribute to our understanding of social influence. Although several neural networks have been suggested as core processes relevant to social influence, studies report divergent findings making it difficult to identify the underlying mechanisms. Therefore, the current study aimed to expand our understanding of the processes involved in social influence by conducting a large-scale fMRI study (N=249) that explores which brain regions are most central to conformity and whether those regions are functionally connected to other key regions identified in previous social influence research. Our PPI analysis revealed that conforming to divergent social feedback may involve detecting conflict with others as well as considering the mental states of others, and that these neural regions show less coordinated activity with regions associated with positive valuation during conformity compared to being aligned with peers.

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