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The study examines how people physiologically respond to online advice-seeking messages with different valence and arousal levels and subsequently the advice quality. A within-subject experiment was conducted. Preliminary results show that people experience negative emotions when responding to negative or arousing content. They engaged in less cognitive thinking when giving advice to positive content compared to negative content.
Yining Zhou Malloch, University of California, Davis
Narine S. Yegiyan, U of California, Davis
You Zhan, U of California, Davis