Switching On and Off: Rethinking Partisan Selective Exposure

• In Event: Selective Exposure and Its Influences

Abstract

Despite concern that selective exposure to congenial sources drives partisans to disagree about even purely factual matters, existing empirical research finds little to mixed evidence that most Americans seek out like-minded sources. In this paper, we suggest an alternative conceptualization of selective exposure; people choose when to pay attention to politics, instead of which ideological sources to follow, such that they avoid politics in the times when they anticipate unpleasant information. We argue that presidential performance shapes such expectations, which would, in turn, create divergent overtime ebbs and flows in the levels of political engagement across partisan groups. Drawing on two multi-wave survey datasets, we find partisans display a lower level of political interest and media consumption during a politically disappointing period. Our findings suggest that that the stream of information that Democrats receive in the long run can be different from Republicans, even if partisans follow mostly central news sources.

Authors

• Jin Woo Kim, Dartmouth College

• Eunji Kim, Annenberg School for Communication / U of Pennsylvania