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The aim of this study is to explore a relationship between interactive infographics on online news websites and their impact on the cognitive news processing of news content. Four experimental conditions (interactive infographic only condition, interactive infographic with single modality (text) condition, interactive infographic with multiple modalities (text and static graphic) condition, and multi modalities (text and static graphic) with no interactive infographic condition) are designed to test the effect of infographics on online news users’ cognitive news processing outcomes (news recall, recognition, memory, and comprehension). The results and implications of new communication technology on online information processing will be discussed.
Narae Kim, University of Oklahoma
Adam Pitluk, U of Oklahoma
FuWei Sun, University of Oklahoma
Randi Leigh Thomas, University of Oklahoma