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In 2011, a Heinz foundation report found that 86% reporting by Pittsburgh media on people of color were crime-related. This fueled the start of 1Hood media, a hip-hop culture informed academy that works to support digital literacy, civic engagement, and journalism production among minority youth. Through interviews, observation of their recent work, and the study of two youth-produced viral media campaigns, this paper explores the limitations and potentials of this ongoing intervention. 1Hood’s curriculum exploits hip-hop production techniques and political sensibilities to involve youth in critical practices of journalism and more informed news consumption. Lessons on social media-based promotion are flipped to teach youth how they are targeted with news. Youth translate digital skills such as sampling beyond music into a journalism production approach in their coverage of criminal justice, local politics and their lived experiences. Ultimately the paper calls for an expanded concept of digital literacy.