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his paper depicts the theoretical framework of a structuralist-functionalist conceptualization of public diplomacy (in comparison to a functionalist one). Firstly, it introduces public diplomacy to the reader in terms of its definition in four different schools of thought. Secondly, it summarizes previous research and illustrates the problems of previous essentialist and functionalist approach to public diplomacy. Thirdly, in a structuralist functionalist approach, it re-conceptualizes the three of the actors in public diplomacy: the state, the mediator and the people. Last but not the least, it explains the relationships between the different types of actors with a one-sided ecology model, and the competitive nature of public diplomacy a two-sided negotiation model.