ACT: An Evidence Based Macro Framework to Examine How Communication Approaches Can Change Social Norms Towards Female Genital Mutilation/Cutting (FGM/C)

• In Event: ICA Interactive Paper/Poster Session III
  In Interactive Poster Session: Global Communication and Social Change Interactive Poster Session

Abstract

Female genital mutilation/cutting (FGM/C) is a complex harmful traditional practice associated with prevalent social norms. There is lack of research on the impact of communication-based social norms programs towards ending the practice of FGM/C. This paper describes the process used to develop an evidence based macro framework, labelled under the acronym ACT. The ACT framework measures behavior and social change over time that communication approaches indirectly contribute to, as well as changes that can be attributed directly to communication efforts. The ACT framework takes a social-ecological perspective to change and is constructed using multiple social norms related theories. The framework is accompanied by steps that are necessary to measure social norms change with regard to FGM/C. The ACT framework includes a menu of constructs, indicators, methods and tools that can be adapted according to available resources, local context and research limitations.

Authors

• Suruchi Sood, Drexel U

• Carmen Cronin, Drexel U School of Public Health

• Kelli Kostizak, Drexel U

• Stephanie Baric, UNICEF

• Nafissatou Diop, UNFPA, New York

• Mar Jubero, UNICEF

• Theresa Kilbane, UNICEF

• Charlotte Lapsansky

• Berhanu Legesse, UNFPA, New York

• Rafael A. Obregon Galvez, UNICEF

• Michelle Gordon, Drexel U