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User Type, Memeticization, and Participatory Culture on Weibo

Fri, May 25, 11:00 to 12:15, Hilton Prague, Floor: M, Yoga Room (Cybex Health Club)

Abstract

“Retweet with comments” feature has been imbedded into social network sites just as Twiiter and Weibo. It allows users to embed tweets within their own messages and get extra characters to comment on a tweet. In this paper the researcher collected Weibo data about the Ye Liangchen event to examine how differences in user type of retweet type would impact audience participation. Results indicated that verified users’ retweets would attract more audience participation than non-verified users, and memeticization could help increase retweet’s capability to generate internet traffic. This study may shed light on better understanding and predicting users’ online behaviors with the “retweet with comments” feature as well as how these behaviors contribute to the web 2.0 culture.

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