Investigating the Heuristic and Systematic Influences on Perceived Credibility of the Knowledge Contributor in Social Q&A Communities

• In Event: ICA Interactive Paper/Poster Session III
  In Interactive Poster Session: Communication and Technology Interactive Poster Session

Abstract

Social question-and-answer (Q&A) communities such as Quora have been emerging as valuable knowledge exchange venues where people exchange knowledge and insights through questions and answers, and connect with each other to establish a knowledge network. A major question surrounding the use of these social Q&A communities as a knowledge source is the credibility of users who contribute theses answers (i.e., the knowledge contributors). However, less is known about how people judge the credibility of knowledge contributors. The aim of this study is to investigate how systematic and heuristic cues in social Q&A communities influence the perceived credibility of a knowledge contributor, drawing on heuristic and systematic model and warrant-ing theory. To test the hypotheses and address the research question, a tentative experimental study is proposed.

Author

• Quan Zhou, Nanyang Technological U