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This chapter investigates the role of theory in journalism through an analysis of keywords and abstracts in articles published in the two journals Journalism Studies and Journalism – Theory, Practice & Criticism. Based on this analysis, the chapter bring forth four arguments: (1) Journalism studies is marked by a pragmatist and empiricist approaches; (2) even though journalism studies is a multidisciplinary field, it is mostly shaped by sociological perspectives; (3) the emerging theories are heavily influenced by a techno-economic discourse; and (4) due to the vast amount of different theories, journalism studies is developing into a fragmented instead of a coherent direction.