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Personality and Motivations for Sport Fandom

Sat, May 26, 12:30 to 13:45, Hilton Old Town, Floor: M, Strauss

Abstract

The purpose of this study is to build upon both sport communication and psychological personality research by examining relationships between motivations for sport fandom and personality. Doing so may help reveal more about which type of people are attracted to sport and more importantly why, thus rationalizing the numerous motivations previously identified. A survey was sent to college students across three college universities. The results suggest sport fans’ motivations may exist due to underlying personality traits, thus advancing sport motivation research. This study advances previous work examining the role of personality in sport-related behaviors by revealing more about the sport fan from a personality perspective.

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