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Scare Me With a Story: The Impact of Intensity and Narrative on Smokers Responses to Anti-Tobacco Videos

Sat, May 26, 9:30 to 10:45, Hilton Old Town, Floor: M, Mozart I

Abstract

The purpose of this experiment is to investigate how smokers mentally process and respond to anti-tobacco videos that vary in negative emotional intensity and narrative. Young adult smokers (N=43) viewed the videos while physiological indicators of cognitive and emotional processing were recorded. After the videos, smokers also indicated their conscious message evaluations. Preliminary results indicate that the presence of a strong narrative may decrease defensive processing of high negative intensity videos.

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