Cognitive Reappraisal of Anti-Binge Drinking Ads Evokes Lasting Change in Perceived Self-Relevance by Changing vmPFC Activity

• In Event: Brains, Bodies, and Health Communication

Abstract

Persuasive messages can be an effective way to change attitudes and behavior, but their effects depend on how people think about and appraise their meaning. Drawing from research in emotion regulation, we used neuroimaging to investigate neural mechanisms underlying cognitively regulating the affective and persuasive impact of advertisements targeting binge drinking, a significant public health problem.

Authors

• Bruce Doré, Annenberg School for Communication at the U of Pennsylvania

• Nicole Cooper, University of Pennsylvania

• Christin Scholz, University of Amsterdam/ Amsterdam School of Communication Research (ASCoR)

• Matthew Brook O'Donnell, U of Pennsylvania

• Emily Falk, U of Pennsylvania