Is Video Enjoyment Deeper for Those with ADHD? An Eye-Tracking Approach

• In Event: Persuasion and Media in Health Contexts

Abstract

Results indicate that there is a deeper sense of enjoyment for people with ADHD, as subjects with ADHD passed a greater average time in flow state (a measure of enjoyment) during video consumption. Furthermore, the effects of flow state on the eye movement of those with ADHD was much greater than the control group. Contrary to expectations, saccade rates increased during flow state. Those with ADHD may be more inclined to choose video consumption as an activity since the enjoyment they receive from video consumption is deeper and more frequent.

Authors

• Daisy K Milman, Brigham Young U

• Kevin K John, Brigham Young University