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Influencing Innovation Adoption From the Outside World: Predicting Online Shopping Behavior in Underdeveloped Countries
Thu, May 24, 13:00 to 17:00, Hilton Prague, Floor: LL, Congress Hall IAuthors
Jiaying Le, Shanghai Jiao Tong University
Sivchhe Chheng, Shanghai Jiao Tong U
Yi Mou, Shanghai Jiao Tong U, Department of Journalism & Communication