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8:30 to 12:00
Hilton Prague, Floor: L, Istanbul
In Panel: PRECONFERENCE: Embracing the Network Paradigm: New Directions in Strategic Communication Research
Chair
9:30 to 10:45
Hilton Prague, Floor: LL, Congress Hall III
In Paper Session: HIGH-DENSITY: Evaluating Communication Campaigns and Mechanisms of Effects
On Paper: A Secondary Audience’s Reactions to the Real Cost Campaign: Results from a Study of US Young Adults
Author
14:00 to 15:15
Hilton Prague, Floor: M, Hercovka
In Panel: Engagement as a Conceptual Framework for Public Relations: Advancing Conceptual and Theoretical Steps
On Session Paper: Measuring the Cocreational Outcomes of Engagement: Combining Network and Semantic Approaches
Author
9:30 to 10:45
Hilton Prague, Floor: M, Hercovka
In Paper Session: Dialogue, Motives, and Strategies in CSR Communication
On Paper: Doing Business in a Politically Polarized Society: An Expectation Violation Theory Approach to CSR-Based Challenge Crises
Author