Health Communication

Sarah Geber, University of Zurich, IKMZ

A Critique on the Use of Prospect Theory: Identifying Conceptual Mismatches between the Original Theory and Its Application in Health Communication Research - Mengfei Guan, Marquette University; Jiyeon So, University of Georgia

The Organizational Pathways to Health Outcomes Model - Chervin Lam, National U of Singapore (NUS); Shaohai Jiang, National University of Singapore

Integrating Models of Diffusion and Behavior to Predict Innovation Adoption, Maintenance, and Social Diffusion - Rachel A. Smith, The Pennsylvania State University; Youllee Kim, The Pennsylvania State University; Xun Zhu, Michigan State U; Dimi Théodore Doudou, U Alassane Ouattara; Eleanore Sternberg, Pennsylvania State U; Matthew Thomas, Pennsylvania State U

Integrating the Theory of Planned Behavior and Risk Perception Attitude Framework to Predict Mental Health Behaviors - Jingyuan Jolie Shi, HONG KONG BAPTIST UNIVERSITY; Hye Kyung Kim, Nanyang Technological U

Cross-Level Theorizing in Health Communication: How Collective Norms and Media Use Affect Individual Attitudes and Behaviors - Erica Sedlander, The George Washington U Milken Institute of Public Health; Rajiv N. Rimal, George Washington U