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Session Submission Type: Paper Session
Wearable Technologies and Invention - Catherine Gouge, West Virginia U; John Jones, The Ohio State University
Factors Influencing Perception Toward Paid News and Intention to Purchase Paid News Service in the Mobile Environment - Namkee Park, Yonsei U; Yeonshik Kim, Kyungpook U; Kyungeun Jang, Yonsei U
The Voice of Promotion: How Ads tell the History of Mobile Communication - Peter Gentzel, University of Augsburg
Do Mobile Advertisements Drive Shopping Behavior in a Mall? - Vijay Viswanathan, Northwestern U; Mototaka Sakashita, Keio U; Khadija Ali Vakeel, Northwestern U