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Applying methodological innovation to a phenomenological design, the current research explored the growth of generativity, i.e. care for the next generation, among 33 collegiate leadership mentors at a large Midwestern, land-grant university by triangulating pictorial degree-of-change graphs with semi-structured interviews. Analyzed concurrently with a multilevel modeling study, findings revealed an overwhelming acknowledgement of sustained generativity development as a result of mentoring. Results from the current study advance leadership research through better understanding of mentoring as a developmental intervention, informing antecedents of generativity, and the utilization of innovative qualitative methodological techniques.