The challenge of redesign a third sector organization towards intelligence in the management of disaster situations due to climate change

• In Event: Third sector professionalization and action research

Abstract

Presentes is a non-profit organization created in Medellín - Colombia that for 40 years has had the purpose of developing and promoting resilient communities, territories and societies, seeking new development models based on respect for the territory. It has had a presence in the 32 departments of Colombia and in 12 countries in Latin America. One of the areas in which it has concentrated its work is disaster risk management, having responded to more than 72 disasters of varying magnitude. The new social dynamics, the current requirements and the professionalization of the managers of third sector organizations have led the Antioquia Presente Corporation to rethink and redesign itself in order to guarantee its viability and project its impact in accordance with these new realities.

The approach given to the redesign and the logic behind it could be understood by 4 lines of understanding: The concept of shared value (Porter & Kramer, 2012) as the way in which interactions between private entities and third sector entities can generate designs to create and appropriate value from the triple bottom line. Secondly, learning communities (Gutiérrez, Lleras & Díaz, 2020), an approach oriented to collective action and where participants identify their problems and build solutions according to their capabilities and abilities through agreements and commitments. Thirdly, social alliances and other aspects associated with organizational arrangements of community appropriation (Seitanidi and Ryan, 2007). Finally, Carey et al (2007) address the discussion of how the professionalization of managers of third sector entities modifies the way these organizations are managed.
The methodology used to study the case of Presentes (formerly Corporación Antioquia Presente) is framed in a qualitative and exploratory approach based on documentary analysis, interviews with managers, allies from the public and private sectors, as well as the third sector and communities impacted by their Projects. The purpose of the study is to see how the redesign addresses the 4 lines of understanding proposed and how this impacts the organizational identity.
Finally, regarding the redesign, it is concluded that the alliance model is an efficient form that must gain prominence to achieve the purposes in the reconstruction process under certain particular conditions, especially in line with the reflections of shared value. That the professionalization of directives generates important modifications in the redesign and approach of the entity's actions and that this can lead to the development of new perspectives associated with action research and research.

References

Carey, G., Braunack-Mayer, A., & Barraket, J. (2009). Spaces of care in the third sector: Understanding the effects of professionalization. Health:, 13(6), 629-646.

Gutiérrez, Á., Lleras, E. & Díaz, J. (2020). Communities of learning as support for one knowledge and innovation management system: A case study. Syst Res Behav Sci. 2020; 1– 10. https://doi.org/10.1002/sres.2720

Seitanidi, M. M., & Ryan, A. (2007). A critical review of forms of corporate community involvement: from philanthropy to partnerships. International Journal of Nonprofit and Voluntary Sector Marketing, 12(3), 247-266.

Porter M. & Kramer M. (2019) Creating Shared Value. In: Lenssen G., Smith N. (eds) Managing Sustainable Business. Springer, Dordrecht

Authors

• Julia Helena Diaz, Facultad de Administración Universidad de los Andes

• Nicolas Ordoñez, Presentes Corporación

• Elsa Monsalve, Presentes Corporación