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As an emerging economic and political power Brazil is viewed as a regional leader and actively involved in global governance. Much diplomatic capital has been dedicated to BRICS, IBSA, MERCOSUR, etc. But what about Brazil's "natural" constituency composed of the other countries with which it shares a common language, culture and history? What is Brazil's role within the CPLP (Community of Portuguese Speaking Countries) and its bilateral relations with lusophone countries around the world? This paper looks at Brazil's role in promoting the Portuguese language, fostering economic cooperation and its track record in diplomatic coordination with the other lusophone countries.